Storyteller & digital content strategist.

content creation • podcasts • branding • logo design • visual storytelling • writing • thought leadership •

ABOUT

I’m a classically trained journalist, inquisitive storyteller, and experienced digital marketer.

I’ve worked at legacy brands (ABC News, CBS, Food Network, Hearst Magazines); mission-driven platforms (AOL's MAKERS); and high growth startups.

I’m currently the Co-Founder and Head of Marketing at Recifix, where I led the company’s rebrand and established its market positioning at the intersection of food tech, AI, and the creator economy. Recifix is an experiential recipe platform and meal-planning assistant that helps people generate quick dinners, weekly meal plans, and occasion-based menus using real recipes from trusted creators, not AI-generated content. It brings together recipe discovery, meal planning, and shopping lists in one place, while helping creators build recurring income.

EXPERTISE

Content Strategy & Development
I create content ecosystems that drive traffic, engage audiences, and build brand authority
Newsletter Strategy
I’ve built and scaled numerous email audiences that have grown to 40K in the span of two months
Executive Thought Leadership
I collaborate closely with executive leadership to build both personal and company brand awareness through strategic thought leadership content
Branding
I specialize in heartfelt visual storytelling, from brand name to logo and color palette, and every detail in between

CONSULTING WORK

CV

I’m a creative and strategic content leader with 15+ years of experience shaping high-impact editorial programs that drive brand growth, audience engagement, and business results. From legacy media brands (ABC News, CBS, Food Network, Hearst) to mission-driven platforms (AOL’s MAKERS) and high-growth startups, I’ve built and led content strategies that cut through noise, spark conversation, and build trust.

Co-Founder & Head of Marketing
Recifix
Senior Editorial Director
ForceBrands | New York City
Managing Editor
AOL's MAKERS | New York City
Digital Production Editor
Hearst Media, GoodHousekeeping.com | New York City
Digital Production Coordinator
Scripps Networks Interactive, Food.com | New York City
Associate Producer
CBS Interactive, CBS.com | New York City
Associate Producer
ABC News Radio | New York City
Editorial Intern
SAIL Magazine | Boston