Storyteller & digital content strategist.
content strategy • social media • executive thought leadership • branding • visual storytelling • writing • thought leadership •
content strategy • social media • executive thought leadership • branding • visual storytelling • writing • thought leadership •
ABOUT
I’m a classically trained journalist, inquisitive storyteller, and experienced digital marketer.
I’ve worked at legacy brands (ABC News, CBS, Food Network, Hearst Magazines); mission-driven platforms (AOL's MAKERS); and high growth startups.
I’m currently the Co-Founder and Head of Marketing at Recifix, where I led the company’s rebrand and established its market positioning at the intersection of food tech, AI, and the creator economy.
Recifix is a cooking platform that connects creators, brands, and cooks in one ecosystem. Creators benefit from content monetization; cooks benefit from an all-in-one cooking app with ad-free recipes and meal plans from trusted creators; and brands benefit from smarter creator partnerships.
Content Strategy & Development
I create content ecosystems that drive traffic, engage audiences, and build brand authority
Newsletter Strategy
I’ve built and scaled numerous email audiences that have grown to 250K+ and 40K in the span of two months
Executive Thought Leadership
I collaborate closely with executive leadership to build both personal and company brand awareness through strategic thought leadership content
EXPERTISE
I’m a creative and strategic content leader with 15+ years of experience shaping high-impact editorial programs that drive brand growth, audience engagement, and business results. From legacy media brands (ABC News, CBS, Food Network, Hearst) to mission-driven platforms (AOL’s MAKERS) and high-growth startups, I’ve built and led content strategies that cut through noise, spark conversation, and build trust.
CV
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Co-Founder & Head of Marketing
RecifixSenior Editorial Director
ForceBrands | New York CityManaging Editor
AOL's MAKERS | New York CityDigital Production Editor
Hearst Media, GoodHousekeeping.com | New York CityDigital Production Coordinator
Scripps Networks Interactive, Food.com | New York CityAssociate Producer
CBS Interactive, CBS.com | New York CityAssociate Producer
ABC News Radio | New York CityEditorial Intern
SAIL Magazine | Boston
Where I’ve Contributed:
Passion Ventures.
“Rebecca, what do you like to do in your spare time?”
Fieldhouse Kitchen showcases my love for cooking and entertaining. You’ll find recipes, dinner party inspiration, blog musings, and more.
Combining my passion for wine with my industry knowledge and experience, I’m building Starboard, a Port wine for the American dinner party.