Storyteller & digital content strategist.

ABOUT

I’m a classically trained journalist, inquisitive storyteller, and experienced digital marketer.

I’ve worked at legacy brands (ABC News, CBS, Food Network, Hearst Magazines); mission-driven platforms (AOL's MAKERS); and high growth startups.

  • Content Strategy & Development

    I create content ecosystems that drive traffic, engage audiences, and build brand authority

  • Newsletter Strategy

    I’ve built and scaled numerous email audiences that have grown to 40K in the span of two months

  • Executive Thought Leadership

    I collaborate closely with executive leadership to build both personal and company brand awareness through strategic thought leadership content

EXPERTISE

CV

I’m currently a strategic advisor to The Food Institute, a 100-year old legacy media company.

I previously led content for ForceBrands — a strategic talent partner for consumer brands — where I built a content engine from scratch; secured press placements in Forbes, Entrepreneur, and more; curated bespoke industry events; and scaled the company's audience from 10,000-250,000+ through strategic thought leadership content.

  • Director, Digital Strategy Group
    The Food Institute

    Senior Editorial Director
    ForceBrands | New York City

    Managing Editor
    AOL's MAKERS | New York City

    Digital Production Editor
    Hearst Media, GoodHousekeeping.com | New York City

    Digital Production Coordinator
    Scripps Networks Interactive, Food.com | New York City

    Associate Producer
    CBS Interactive, CBS.com | New York City

    Associate Producer
    ABC News Radio | New York City

    Editorial Intern
    SAIL Magazine | Boston

Where I’ve Contributed:

wine enthusiast.png
abc.png
the tasting panel.png
sail.png
edible.png
aol.png
glassdoor.png
fb Logo.png
spirited.png
food logo.png

Passion Ventures.

“Rebecca, what do you like to do in your spare time?”

Fieldhouse Kitchen showcases my love for cooking and entertaining. You’ll find recipes, dinner party inspiration, blog musings, and more.

Combining my passion for wine with my industry knowledge and experience, I’m building Starboard, a Port wine for the American dinner party.

Now let’s hear your story.