Storyteller & digital content strategist.

I've always been told to 'write what you know,' and I've found this to be incredibly obvious yet valuable. Most simply, it means to write with intention, purpose, and conviction. You can't force great writing, and if you don't buy it, no one else will. Write with heart.

ABOUT

I’m a classically trained journalist, inquisitive storyteller, and experienced digital marketer. I’ve worked on the editorial side of digital media for nearly 15 years at companies that include ABC News, CBS, Food Network, and AOL.

  • Content Strategy & Development

    I create content ecosystems that drive traffic, engage audiences, and build brand authority

  • Email & Newsletter Strategy

    I’ve run internal newsrooms and curated newsletters — I understand tone, cadence, and value

  • Social Media & Campaign Development

    Not just posting for the sake of it — I think strategically, with a clear point of view and a knack for tapping into culture

  • Brand Positioning & Messaging

    I’ve led brand strategy projects — I can distill a brand’s soul and differentiate it in the market

  • Creative & Strategic Consulting

    I combine high-level editorial expertise and honed digital marketing skills to tell your story in the most creative way possible

CAPABILITIES

CV

I’m currently the director of a digital strategy group powered by The Food Institute that helps B2B food and beverage brands create effective digital marketing strategies.

I previously led content for ForceBrands — a strategic talent partner for consumer brands — where I built and scaled a Newsroom; managed a team of freelancers; secured press placements in Forbes, Entrepreneur, and more; curated bespoke industry events; and helped grow the company's audience from 10,000-250,000+ through strategic thought leadership content.

  • Director, Digital Strategy Group
    The Food Institute

    Senior Editorial Director
    ForceBrands | New York City

    Managing Editor
    AOL's MAKERS | New York City

    Digital Production Editor
    Hearst Media, GoodHousekeeping.com | New York City

    Digital Production Coordinator
    Scripps Networks Interactive, Food.com | New York City

    Associate Producer
    CBS Interactive, CBS.com | New York City

    Associate Producer
    ABC News Radio | New York City

    Editorial Intern
    SAIL Magazine | Boston

Where I’ve Contributed:

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Passion Ventures.

“Rebecca, what do you like to do in your spare time?”

When I’m not writing the next great American novel, I can be found working on these creative pursuits…

Fieldhouse Kitchen showcases my love for cooking and entertaining. You’ll find recipes, dinner party inspiration, blog musings, and more.

Combining my passion for wine with my industry knowledge and experience, I’m building Starboard, a Port wine for the American dinner party.

Now let’s hear your story.